Communications Strategy
If you need assistance with reputation management, social media management, or the development of internal communications materials, you’ve come to the right place. At Norton Communication Strategies, we will develop content that is brief but informative, and comprehensive without being overdone. You will have the opportunity to build connections with our established network of leaders in the digital marketing space. We will provide the most targeted advertising tactics to reach your campaign objectives.
On Brand, On Schedule
We will create a timeline of project deadlines and map out our process from start to finish. After building out an agreed-upon timeline of events, your materials can be created within a specific timeline to meet your needs. At Norton Communications, we can assist with everything from long-term planning to short-term projects, assuring that your brand and identity are consistent and strong.
Building a Strategy to Meet Your Needs
We begin by gathering information such as your mission, core values, societal impact, leadership, history, testimonials, and statistics about your success. Together, we will proceed through three rounds of content creation and proofreading, followed by two rounds of designing and editing the final product. We will then facilitate the details of deploying your marketing collateral to our trusted media partners.
Providing a Full Range of Marketing Services
Every client has a unique set of needs. Not all marketing materials will provide the same level of benefits to your campaign. We will apply our industry expertise towards building a marketing and advertising plan that suits your needs. We will utilize a combination of digital, social, and print marketing tactics. The collateral we may use includes, but is not limited to, the following:
- Digital Advertising
- Media Buying
- Adwords and Pay-Per-Click (PPC)
- Search Engine Optimization (SEO)
- Search and Site Retargeting
- Event Geo-Fencing
- Social Media Advertising (YouTube, LinkedIn, Twitter, TikTok, Snapchat, Instagram, and Facebook)