Media Relations
Your media strategy should effectively tell your story, mitigate tough questions, rewrite unfavorable storylines, and align with both your short-term and long-term campaign goals.
We have experience in every corner of Massachusetts—Holyoke to Hyannis and Worcester to Boston. We know the full Commonwealth better than any other professionals in the field.
We know the cultures, the nuances, the issues…as well as the skepticisms and resistances. With Norton Communications, you will establish your base, grow your reach, and establish genuine connections.
Policies and politics that work well inside the Route 128 belt won’t necessarily apply in Pioneer Valley. We know firsthand the challenges you face as you expand your presence and will identify opportunities to round out your message and amplify your platform clearly. Leveraging third-party validators and local experts, we will position you as the lead the pack with a campaign tailored to you and your strong suits.
Media Relations Services
We will develop media pitches, identify targeted reporters and editors, and pitch your stories successfully across the Commonwealth.
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Telling your story to the right audience, clearly and convincingly.
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Press outreach with media materials, targeted and pitched to the right reporters.
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Penning speeches, talking points, and answers to tough questions.
News Clips
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Mill building, abandoned for decades, transformed into apartments in Holden
MassLive—Worcester County mill building that was previously abandoned for more than 30 years is now being transformed into apartments in an area desperate for new housing. “Personally, I’m very happy to be part of taking a piece of history, not only Jefferson Village history, but also Massachusetts history, and see that we’ve done something it,” Daniel Stroe, principal of Bluestone Residential, the project’s developer, said during a ribbon cutting event last week.
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After long dispute, Fenway women’s home poised to become affordable housing, for good
Boston Globe—Our Lady’s Guild House, a brick building with 137 single-occupancy rooms at 20 Charlesgate West, has been owned since 1947 by Daughters of Mary of the Immaculate Conception … As a condition of the sale, any potential buyers would have to “commit to utilizing the property in total or in significant part for the purpose of affordable housing,” said Kate Norton, a spokeswoman representing Our Lady’s Guild House.
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A Northampton domestic violence shelter closes, as nonprofit makes strategic shift
New England Public Media—Safe Passage, a nonprofit based in Northampton, Massachusetts, will no longer operate its local domestic violence emergency shelter. Instead, the organization will embrace a community-based program focused on helping survivors access housing and economic empowerment.
Reach out to us today.
Success is possible when you partner with a seasoned professional – give us a call today to get started.